Marketing is one of the most important resources of the organization! It is imperative to get it right from the start, because that marketing really is the foundation of the organization. Think about it: your marketing plan defines the company name, trademark, tone, imagery, positioning, tactics, strategy, approach, target customers, a communication method, product range, price, placement services, distribution network, and so on.
Read up again- this sounds like marketing really sets the whole business, isn’t it? This is what marketing does!
The biggest mistake any organization can do is “just start”, without giving the slightest thought about marketing. You do not want to start to develop products without determining what your target market really want in the first place; It goes back to a very early business principles from the 80s. We are in the 2010s now and you will not survive! Also, you want to create the sales set to give to your team excluding the organisation’s identity, messages, tone, or brand. Can you imagine how special and sporadic your accounts of social media will appear on customers without a cohesive message or plan behind all this? You’ll end up looking like you’re a teenager’s profile, in contrast to the professional business.
It is essential to determine your overall marketing plan from day one, so the organization streamlined, effective and efficient at work, because nothing is more doomed than uncoordinated business.
The world is too small, and your competitors are too much and too clever for you not to take the place of the market seriously. Do not leave the total amount of marketing and communication strategy up to chance and more importantly, do not make it inconsistent as it does not lead to a cohesive plan, which in turn will confuse your customers and waste your resources; something no business can not afford to do.
Marketing is a beast which needs proper investment to take care of, you will reap the benefits very quickly. Conversely, if we neglect or do not give enough attention to, it can be devastating as quickly. Believe me, this is not what you want to learn from first-hand experience.